Chuck Conner and Bill Stockwell were friends for many years before they started the Ignite Performance Marketing Group. Their kids were friends, their wives were friends - even their dogs got along!
They had frequently discussed business at cookouts or ball games, but it wasn't until Bill floated the idea of joining forces that it clicked. Chuck had founded and been running Ignite Media Works since 2013, so the idea wasn't a stretch.
In fact, the business had seen significant growth and the agency had done work for a number of major brands, including Golf Channel, GolfNow, 5 Hour Energy, SunTrust Bank and Comcast, to name a few. However, the opportunity to bring in someone of Bill's caliber, and raise the bar even higher, was a no-brainer.